FORT LEE, Va., – It’s called “CLICK2GO,” and Fort Lee, Va., commissary shoppers were the first to buy groceries online and pick them up at the store curbside when the service began Wednesday, July 10.
In testing the new Internet-ordering and curbside pickup service at Fort Lee, the Defense Commissary Agency seeks to provide what commissary customers want and keep pace with evolving shopping trends without driving up operating costs, according to Joseph H. Jeu, DeCA director and CEO.
“Throughout its history, the commissary benefit has adapted to meet its customers’ needs, and we must not ignore the increasing use of online and smart phone technologies – what’s called e-commerce and m-commerce – as ways to provide the commissary benefit of the 21st century,” Jeu said.
CLICK2GO is a straightforward process. Authorized commissary shoppers access the system from DeCA’s website. Customers may select from a wide variety of commissary products offered online based on the store’s stock assortment. They shop online, check out and select an available pickup time. Customers go to the commissary curbside location at the designated pickup time, and pick up and pay for the products they ordered.
CLICK2GO is being tested at Fort Lee first, followed later this year at two other stores – the commissaries at Travis Air Force Base, Calif., and Offutt Air Force Base, Neb., to iron out any operational glitches before the service is offered on a wider basis.
“We’re looking at everything from customers’ expectations to our ability to deliver such a service efficiently and effectively,” Jeu said. “This is all part of our commitment to understand our customers and deliver a 21st century commissary benefit.”