Uncategorized

December 12, 2013

Creative visual team showcases munitions at the 162nd Fighter Wing

Tags:
Staff Sgt. Erich B. Smith
162nd Fighter Wing Public Affairs
(U.S. Air National Guard photo by John Alderman)
Senior Airman Curtus Cowles processes 20mm ammo using the Universal Ammunition Loading System. The 20mm rounds are used on the F-16’s internal gun system.

When trying to reach that segment of young people who might be ready and willing to commit to their community, state and country, the Air National Guard does not rely on posters of Uncle Sam nor the “Fuel Your Future” or “Guarding America, Defending Freedom” slogans of yesterday.

Instead, America’s premier air power turns to the talents of ANG Creative, a visual information force tasked with the challenge of satisfying recruiting requirements.

And on Sept. 10-12 at the Tucson International Airport, ANG Creative captured the career field that allows pilots to deliver destruction to the enemy – weapons and munitions systems.

“We provide visual information capabilities and products for recruiting by creating awareness in all 54 states and territories,” said Master Sgt. Don Luby, production manager for the Vermont-based shop.

In describing what he does, Luby coined the term “visionary firepower,” born out the need to slow the revolving door of recruiting and retention numbers while doing it in a cost-efficient and artistic way.

Along with outsourced gaffers, sound technicians, make-up artists and boom operators, ANG Creative transformed various areas of the 162nd Fighter Wing into temporary, movie production sites. Filming covered what the outside observer might expect in the day-of-the-life of munitions personnel, which included assembling missiles, transporting munitions to the flight line and loading bullets into the chains of a Universal Ammunition Loading System (UALS).

“The volume of work this wing does is huge, and the functional area manager for munitions and weapons from the National Guard Bureau recommended Tucson,” said Luby.

With the American public constantly bombarded with advertising and marketing campaigns in various media outlets, ANG Creative is in seemingly never-ending competition for the attention of prospective Airmen. Months of conceiving, planning, producing, editing and audience targeting culminates into a final product, usually in 30 and 120 second commercial formats, along with captured imagery used for print ads, billboards, social media and internal uses.

Like other munitions specialists at the wing, Staff Sgt. Grant Reed temporarily set aside his occupation as an “ammo troop” and took on the role of an “ammo actor” for the three-day shoot.

“It’s great to represent the career field as a whole and educate the public on what we do,” said Reed.

The release of the commercials and other visual products associated with wing munitions personnel will be available in January on the Air National Guard YouTube and Facebook site. Additionally, other visual products will be available through a visual information library exclusively for Air Guard recruiting and retention personnel.

To view photo galleries from ANG Creative, Airmen can visit the Air National Guard Facebook page.




All of this week's top headlines to your email every Friday.


 
 

 

Becoming stronger through failure

ELLSWORTH AIR FORCE BASE, S.D.  — Failing the Air Force physical training test: my greatest fear since joining the military. It is embarrassing to admit recently that fear came to fruition, but what I have learned through that failure has become one of my greatest strengths. After failing, I definitely felt like a weak person for not...
 
 

Students wear red, white and blue to honor Month of the Military Child

(U.S. Air Force photo by Airman 1st Class Cheyenne Morigeau) Students of Borman Elementary School gather together for a flag raising ceremony and wear red, white and blue clothing to honor the Month of the Military Child at Davis-Monthan Air Force Base, April 10. During the ceremony, the children listened to guest speakers, recited the...
 
 

Case lot sale returns to D-M April 17-19

FORT LEE, Va. – Mention case lot sales and commissary patrons start lining up for the opportunity to save up to 50 percent or more on club-pack and full-case items. Known as the Commissary Customer Appreciation Case Lot Sale, the springtime version of this twice-yearly event will unfold at stateside stores, each hosting their individual...
 

 
(U.S. Air Force photo illustration by Airman 1st Class Jessica H. Smith and Airman Connor J. Marth)

More than meets the eye

MOUNTAIN HOME AIR FORCE BASE, Idaho — The word abuse often conjures images of bruises, swollen lips and harsh markings, but abuse is more than meets the eye. It can be much more than physical suffering and can have last...
 
 
(Courtesy photo)

AFSOUTH working with Colombia to develop space program

American Airmen from the Space community traveled to multiple U.S. space operations locations with Colombian air force counterparts in February as part of a U.S. Southern Command subject matter expert exchange. According to Lt....
 
 

Local Briefs April 17, 2015

NARFE Chapter 55 to meet  April 13, 11 a.m. – Golden Corral The National Active and Retired Federal Employees (NARFE) Association, Chapter 55, will hold their next monthly luncheon meeting on Monday April 13 at the Golden Corral, 4380 East 22nd Street, Tucson, AZ 85711. The luncheon starts at 11 a.m. and ends about 1:30...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin