Uncategorized

December 12, 2013

Creative visual team showcases munitions at the 162nd Fighter Wing

Tags:
Staff Sgt. Erich B. Smith
162nd Fighter Wing Public Affairs
(U.S. Air National Guard photo by John Alderman)
Senior Airman Curtus Cowles processes 20mm ammo using the Universal Ammunition Loading System. The 20mm rounds are used on the F-16’s internal gun system.

When trying to reach that segment of young people who might be ready and willing to commit to their community, state and country, the Air National Guard does not rely on posters of Uncle Sam nor the “Fuel Your Future” or “Guarding America, Defending Freedom” slogans of yesterday.

Instead, America’s premier air power turns to the talents of ANG Creative, a visual information force tasked with the challenge of satisfying recruiting requirements.

And on Sept. 10-12 at the Tucson International Airport, ANG Creative captured the career field that allows pilots to deliver destruction to the enemy – weapons and munitions systems.

“We provide visual information capabilities and products for recruiting by creating awareness in all 54 states and territories,” said Master Sgt. Don Luby, production manager for the Vermont-based shop.

In describing what he does, Luby coined the term “visionary firepower,” born out the need to slow the revolving door of recruiting and retention numbers while doing it in a cost-efficient and artistic way.

Along with outsourced gaffers, sound technicians, make-up artists and boom operators, ANG Creative transformed various areas of the 162nd Fighter Wing into temporary, movie production sites. Filming covered what the outside observer might expect in the day-of-the-life of munitions personnel, which included assembling missiles, transporting munitions to the flight line and loading bullets into the chains of a Universal Ammunition Loading System (UALS).

“The volume of work this wing does is huge, and the functional area manager for munitions and weapons from the National Guard Bureau recommended Tucson,” said Luby.

With the American public constantly bombarded with advertising and marketing campaigns in various media outlets, ANG Creative is in seemingly never-ending competition for the attention of prospective Airmen. Months of conceiving, planning, producing, editing and audience targeting culminates into a final product, usually in 30 and 120 second commercial formats, along with captured imagery used for print ads, billboards, social media and internal uses.

Like other munitions specialists at the wing, Staff Sgt. Grant Reed temporarily set aside his occupation as an “ammo troop” and took on the role of an “ammo actor” for the three-day shoot.

“It’s great to represent the career field as a whole and educate the public on what we do,” said Reed.

The release of the commercials and other visual products associated with wing munitions personnel will be available in January on the Air National Guard YouTube and Facebook site. Additionally, other visual products will be available through a visual information library exclusively for Air Guard recruiting and retention personnel.

To view photo galleries from ANG Creative, Airmen can visit the Air National Guard Facebook page.




All of this week's top headlines to your email every Friday.


 
 

 
(U.S. Air Force photo by Airmen 1st Class Cheyenne Morigeau)

Davis-Monthan Airman helps Tucsonan

One weather forecaster’s self-aid buddy care training quickly resurfaced when she witnessed a car accident outside the gates of Davis-Monthan. Senior Airman Amanda Boone, 355th Operations Support Squadron weather forecaster, ...
 
 

U.S. Air Force to kick off COOL program

MAXWELL AIR FORCE BASE, Ala. (AFNS) — The Community College of the Air Force officially launched the Air Force Credentialing Opportunities On-Line program March 16. Air Force COOL is a pathway for enlisted Airmen to earn industry recognized professional certifications and licenses to enhance their active-duty work and to prepare them as they transition to...
 
 

Military leads the way in equal opportunity

VANCE AIR FORCE BASE, Okla. — What does it take to change a nation? What force has the power to move millions of people in their fundamental views of the world? For Christopher Daniels, a U.S. Air Force colonel, that answer is simple: leadership. In his words, “The true agent of change is true leadership.”...
 

 

Doolittle Tokyo Raiders to receive Congressional Gold Medal

(U.S. Air Force photo) On April 18, 1942, Airmen of the U.S. Army Air Forces, led by Lt. Col. James H. “Jimmy” Doolittle, carried the Battle of the Pacific to the heart of the Japanese empire with a surprising and daring raid on military targets at Tokyo, Yokohama, Yokosuka, Nagoya, and Kobe. This heroic attack...
 
 

AFAF gives all Airmen a chance to pay it forward

NELLIS AIR FORCE BASE, Nev. — It’s Sept. 12, 2005. Senior Airman Dennis Hutchison is recovering from a hard day’s work on the flightline of Robbins Air Force Base, Georgia, when he receives a call that tragedy had struck. “I got a notification from my family that my father had passed away,” Hutchison said. “I immediately contacted...
 
 

Rocketry Club ready to take flight this weekend

TUCSON, Arizona – On March 28 and 29, hundreds of rockets will soar into the Tucson sky at Desert Heat 2015. Rocket enthusiasts from around the Southwest will gather for this annual two-day rocketry event, where there’s no cost to watch, and kids always fly free. The rockets that will be launched vary in size...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin