Uncategorized

December 12, 2013

Creative visual team showcases munitions at the 162nd Fighter Wing

Tags:
Staff Sgt. Erich B. Smith
162nd Fighter Wing Public Affairs
(U.S. Air National Guard photo by John Alderman)
Senior Airman Curtus Cowles processes 20mm ammo using the Universal Ammunition Loading System. The 20mm rounds are used on the F-16’s internal gun system.

When trying to reach that segment of young people who might be ready and willing to commit to their community, state and country, the Air National Guard does not rely on posters of Uncle Sam nor the “Fuel Your Future” or “Guarding America, Defending Freedom” slogans of yesterday.

Instead, America’s premier air power turns to the talents of ANG Creative, a visual information force tasked with the challenge of satisfying recruiting requirements.

And on Sept. 10-12 at the Tucson International Airport, ANG Creative captured the career field that allows pilots to deliver destruction to the enemy – weapons and munitions systems.

“We provide visual information capabilities and products for recruiting by creating awareness in all 54 states and territories,” said Master Sgt. Don Luby, production manager for the Vermont-based shop.

In describing what he does, Luby coined the term “visionary firepower,” born out the need to slow the revolving door of recruiting and retention numbers while doing it in a cost-efficient and artistic way.

Along with outsourced gaffers, sound technicians, make-up artists and boom operators, ANG Creative transformed various areas of the 162nd Fighter Wing into temporary, movie production sites. Filming covered what the outside observer might expect in the day-of-the-life of munitions personnel, which included assembling missiles, transporting munitions to the flight line and loading bullets into the chains of a Universal Ammunition Loading System (UALS).

“The volume of work this wing does is huge, and the functional area manager for munitions and weapons from the National Guard Bureau recommended Tucson,” said Luby.

With the American public constantly bombarded with advertising and marketing campaigns in various media outlets, ANG Creative is in seemingly never-ending competition for the attention of prospective Airmen. Months of conceiving, planning, producing, editing and audience targeting culminates into a final product, usually in 30 and 120 second commercial formats, along with captured imagery used for print ads, billboards, social media and internal uses.

Like other munitions specialists at the wing, Staff Sgt. Grant Reed temporarily set aside his occupation as an “ammo troop” and took on the role of an “ammo actor” for the three-day shoot.

“It’s great to represent the career field as a whole and educate the public on what we do,” said Reed.

The release of the commercials and other visual products associated with wing munitions personnel will be available in January on the Air National Guard YouTube and Facebook site. Additionally, other visual products will be available through a visual information library exclusively for Air Guard recruiting and retention personnel.

To view photo galleries from ANG Creative, Airmen can visit the Air National Guard Facebook page.




All of this week's top headlines to your email every Friday.


 
 

 
IronMan_pict

Special Operations develops ‘Iron Man’ Suit

MACDILL AIR FORCE BASE, Fla. – Tony Stark’s Iron Man suit is cool. But it’s not real. The Tactical Assault Light Operators Suit is cool, too. But it is real and may soon be protecting America’s special operations forces...
 
 

Financial responsibility — vital to readiness

LUKE AIR FORCE BASE, Ariz. — In the “Band of Brothers” miniseries, there is a line in the movie where the soldiers are told to make sure they sign up for life insurance to ensure their next-of-kin gets $10,000 upon the soldier’s death. While none of us are about to make a combat jump in 1944 to...
 
 

Lessons learned in protecting social media accounts

WASHINGTON (AFNS) — On a Saturday afternoon in late November, I was informed about a political remark that appeared on my Director of Public Affairs Twitter feed. A staff member called to ask if I was aware of the re-tweet. At the time, I was on leave, out of the state, tending to my daughter...
 

 

Adapt, overcome, succeed

LUKE AIR FORCE BASE, Ariz. — Change is inevitable, especially in today’s Air Force. If you’ve been serving for more than a few years, it’s likely you’ve experienced everything from new physical fitness requirements to the implementation of force management programs. Enlisted performance reports and feedback forms have been altered and changes to the promotion system are...
 
 

Living in the New Normal

The Military Child Education Coalition, or MCEC, will be hosting Living in the New Normal Institute, Feb. 4-5. LINN-I is a free two-day institute outlining specific community resources, deployment information and practical strategies for encouraging resilience in all children. Some learning outcomes to expect from the training are differentiating affective aspects of children dealing with...
 
 
Training_pict4

Air Force, Army conduct joint service training

U.S. Air Force and Arizona Army National Guard units conducted joint training at a southern Arizona military training range Jan. 20. A-10C Thunderbolt IIs from the 354th Fighter Squadron, based out of D-M, and a UH-60A Black Ha...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin