Air Force

June 22, 2012

Nothing stock about Exchange assortment

by Chris Ward
AAFES Public Affairs

Stock assortment selections are an important subject for both the Army & Air Force Exchange Service and its customers.

Spotting hot trends and getting those items quickly on the shelves is a daily mission.

In fact, the Exchange is setting a new standard in data collection through partnerships with Nielsen and the NPD Group, globally recognized leaders in consumer and retailer market research. These relationships provide access to raw data, analysis tools and other additional services such on-site representation at Exchange headquarters for one-on-one training with Buyers.

In addition to research, the merchandise selection process is determined by several factors. Buyers meet with suppliers at trade shows as well as vendor and Exchange offices to review product lines. They review trade magazines, attend trade shows, review competitive weekly tabloids and visit the competition. The Exchange also utilizes category management and outside consultants to ensure stock assortments reflect industry practices.

Store input and feedback are also critical factors in product selection. The Buying Teams conduct quarterly conference calls to designated facilities and participate in “Meet the Buyer” visits. During these meetings, buyers frequently walk various departments to ask shoppers if they are able to find the styles, pricing and sizes they are looking for and find out what patrons would like to see added to their Exchange’s stock assortment.

“We study the market extensively when deciding upon stock assortments,” said the Exchange’s Chief of Staff Col. Tom Ockenfels. “Our Buyers review all of the information available and take every bit of information into account when making selections on what the Exchange stocks on its shelves. The result is selections as unique as the locations our facilities serve.”

Satisfying all Exchange customers in regards to merchandise assortment is an ongoing challenge, but one the organization continually works to achieve. In the event that a shopper is looking for a particular product or brand, they are encouraged to talk with their local store management to discuss the specific items they would like made available.

 




All of this week's top headlines to your email every Friday.


 
 

 

News Briefs December 19, 2014

Commissary hours The Commissary will be closed Dec. 25 and 26. Regular hours will resume Dec. 27. The Commissary will be open regular hours Dec. 31, and closed Jan. 1, 2015. For more information, call 661-277-9175. Museum hours The Air Force Flight Test Museum will be closed for the Christmas holidays starting Dec. 22 and...
 
 

412th Force Support Squadron Holiday Hours

Christmas Eve: Dec. 24 OPEN: Aero Club: 8 a.m.-4 p.m. Arts & Crafts/Auto Hobby: 9 a.m.-3 p.m. Airman & Family Readiness: 7:30 a.m.-4:30 p.m. Child Development Center: 6:15 a.m.-5 p.m. Family Child Care: 7:30 a.m.-5 p.m. High Desert Inn: Open seven-days a week, 24-hours a day Information, Tickets & Tours: 9 a.m.-5 p.m. Library: 9...
 
 
Air Force photograph by Rebecca Amber

Edwards First Sergeants council wraps up Christmas programs

Air Force photograph by Rebecca Amber The annual Angel Tree program will provide gifts for around 300 Edwards children this year. The Edwards First Sergeants Council puts on the event to help Airmen unable to buy their children...
 

 
afmc-q-and-a

Lean thinking, process improvement highlight Busch’s time at AFMC

During the last 16 years and six assignments in Air Force Materiel Command, Vice Commander Lt. Gen. Andrew Busch was challenged to find new methods to operate more efficiently in one of the most complex and diverse commands tha...
 
 
flu

Flu season: What you need to know

Flu is officially upon us. If you have ever had the flu, you know it can knock you out รณ with members of your family, friends and co-workers not far behind. Today, it’s more important than ever to get your facts straight...
 
 
driving-safety

Driving safely on snow or icy roads

Unless you’re traveling through the mountains of Southern California in the winter, driving in the snow doesn’t occur very often. First off, don’t assume your vehicle can handle any road condition. Even four-w...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>