Air Force

June 22, 2012

Nothing stock about Exchange assortment

by Chris Ward
AAFES Public Affairs

Stock assortment selections are an important subject for both the Army & Air Force Exchange Service and its customers.

Spotting hot trends and getting those items quickly on the shelves is a daily mission.

In fact, the Exchange is setting a new standard in data collection through partnerships with Nielsen and the NPD Group, globally recognized leaders in consumer and retailer market research. These relationships provide access to raw data, analysis tools and other additional services such on-site representation at Exchange headquarters for one-on-one training with Buyers.

In addition to research, the merchandise selection process is determined by several factors. Buyers meet with suppliers at trade shows as well as vendor and Exchange offices to review product lines. They review trade magazines, attend trade shows, review competitive weekly tabloids and visit the competition. The Exchange also utilizes category management and outside consultants to ensure stock assortments reflect industry practices.

Store input and feedback are also critical factors in product selection. The Buying Teams conduct quarterly conference calls to designated facilities and participate in “Meet the Buyer” visits. During these meetings, buyers frequently walk various departments to ask shoppers if they are able to find the styles, pricing and sizes they are looking for and find out what patrons would like to see added to their Exchange’s stock assortment.

“We study the market extensively when deciding upon stock assortments,” said the Exchange’s Chief of Staff Col. Tom Ockenfels. “Our Buyers review all of the information available and take every bit of information into account when making selections on what the Exchange stocks on its shelves. The result is selections as unique as the locations our facilities serve.”

Satisfying all Exchange customers in regards to merchandise assortment is an ongoing challenge, but one the organization continually works to achieve. In the event that a shopper is looking for a particular product or brand, they are encouraged to talk with their local store management to discuss the specific items they would like made available.

 




All of this week's top headlines to your email every Friday.


 
 

 
af-band

Air Force Band of the Golden West

  Travis Brass, the multi-talented brass group of the U.S. Air Force Band of the Golden West will be performing in the area Sept. 5-7. Sept. 5, the group will be at the Santa Clarita Performing Arts Center, 26455 Rockwell ...
 
 

Eat right, save money on ‘Salad Wednesdays’ at Exchange restaurants

Army & Air Force Exchange Service restaurants are helping Soldiers, Airmen and their families eat healthy while saving money with “Salad Wednesdays.” Every Wednesday, guests can take $2 off any salad priced $4 or more at participating Exchange direct-operated restaurants. “Salad Wednesdays” are part of the Exchange’s Operation BEFIT initiative, designed to pro...
 
 

Changes to academic degree, developmental education expectations

Air Force officials announced actions designed to set clear expectations, restore Airmen’s time and refocus officer promotions on job performance. The Air Force has addressed long-standing perceptions that to be promoted, officers must complete an advanced academic degree, and those officers selected by a promotion board to attend developmental education in-residence, are expected to firs...
 

 

Service members receiving RAND Military Workplace Survey

About 580,000 service members have begun receiving e-mails or letters inviting them to participate in the first RAND Military Workplace Study, Defense Department officials said. Active and reserve component members in all military branches and the Coast Guard are being invited to participate. “The survey is unprecedented in its scale and will influence policies that...
 
 
Air Force photograph

C-130 Hercules still going strong at 60

Air Force photograph The C-130H Hercules dons the new eight-blade NP-2000 propellers. The 418th Flight Test Squadron replaced the C-130H Hercules’ four-bladed propellers with the eight-bladed propellers in 2008 in support...
 
 
Air Force photograph by Rebecca Amber

New AF Inspection System changes inspection culture

Air Force photograph by Rebecca Amber Kimberly Strong, 412th Test Wing Inspector General Wing Inspection Team lead, works in the new Management Inspection Communication Tool. Strong is instrumental in organizing Wing Inspection...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>