Air Force

June 22, 2012

Nothing stock about Exchange assortment

by Chris Ward
AAFES Public Affairs

Stock assortment selections are an important subject for both the Army & Air Force Exchange Service and its customers.

Spotting hot trends and getting those items quickly on the shelves is a daily mission.

In fact, the Exchange is setting a new standard in data collection through partnerships with Nielsen and the NPD Group, globally recognized leaders in consumer and retailer market research. These relationships provide access to raw data, analysis tools and other additional services such on-site representation at Exchange headquarters for one-on-one training with Buyers.

In addition to research, the merchandise selection process is determined by several factors. Buyers meet with suppliers at trade shows as well as vendor and Exchange offices to review product lines. They review trade magazines, attend trade shows, review competitive weekly tabloids and visit the competition. The Exchange also utilizes category management and outside consultants to ensure stock assortments reflect industry practices.

Store input and feedback are also critical factors in product selection. The Buying Teams conduct quarterly conference calls to designated facilities and participate in “Meet the Buyer” visits. During these meetings, buyers frequently walk various departments to ask shoppers if they are able to find the styles, pricing and sizes they are looking for and find out what patrons would like to see added to their Exchange’s stock assortment.

“We study the market extensively when deciding upon stock assortments,” said the Exchange’s Chief of Staff Col. Tom Ockenfels. “Our Buyers review all of the information available and take every bit of information into account when making selections on what the Exchange stocks on its shelves. The result is selections as unique as the locations our facilities serve.”

Satisfying all Exchange customers in regards to merchandise assortment is an ongoing challenge, but one the organization continually works to achieve. In the event that a shopper is looking for a particular product or brand, they are encouraged to talk with their local store management to discuss the specific items they would like made available.

 




All of this week's top headlines to your email every Friday.


 
 

 

News Briefs March 20, 2015

Christian Seder Meal Have you ever wondered what a Passover Seder is all about? Everyone is invited to attend a “teaching and demonstration” Christian Seder March 31 from 11 a.m. to 12:30 p.m. at the Chapel 1 Annex. The elements of the Seder will be served as well as Matzo Ball Soup. The teaching demonstration...
 
 
Air Force photograph

Rosie the Riveter and me

Air Force photograph Staff Sgt. Alexandra M. Longfellow displays a tattoo of “Rosie the Riveter” to showcase how she became who she is today. The history of Rosie shows that with dedication and effort, anyone can do anythin...
 
 

Exchange rewards academic excellence with You Made the Grade Program

Besides handling daily schoolwork, studying and tests, military students face unique challenges, including coping with separation from parents during deployments and multiple moves. In fact, according to the Military Child Education Coalition, military children typically move six to nine times by the time they’ve completed 12th grade, with many making multiple moves during high school....
 

 

Celebrating the work that social workers do

March is nationally recognized as Social Work Month. According to the National Association of Social Workers, since the first social work class was offered in the summer of 1898 at Columbia University, social workers have led the way developing private and charitable organizations to serve people in need. And now, social workers continue to address...
 
 
Air Force photograph by Kenji Thuloweit

AFAF campaign taking off at Edwards

This year’s Air Force Assistance Fund campaign officially kicks off March 23 at Edwards, and the secretary of the Air Force approved a $5.97 million goal for this year’s campaign. The AFAF is a charitable fund by Ai...
 
 

Holy Week Schedule

Catholic April 2 – Holy Thursday, 7 p.m. (Chapel 2) April 3 – Good Friday, 5 p.m. (Chapel 2) April 4 – Holy Saturday, 8 p.m. (Chapel 2) April 5 – Easter, 9 a.m. (Chapel 2) Protestant April 3 – Good Friday, 11:30 a.m., service and fellowship (Chapel 1) April 5 – Easter Services Gospel...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>