Local

May 31, 2013

Exchange greeting card services continue as assortment transitions

Chris Ward
AAFES Public Affairs

From PSCing to retirements to promotions, the Army & Air Force Exchange Service understands the importance of celebrating life’s milestones to the military community.

With this is mind, the Exchange is working to provide seamless access to greeting card services as it transitions to a line of offerings exclusively from American Greetings.

“With more than 10 million cards sold at Exchange operations last year, we know there is a sustained demand among military members for the products,” said the Exchange’s Chief of Public Affairs Lt. Col.‚ĆThomas Shrader. “We are focused on transitioning services in a way that ensures all stores remain open and fully stocked.”

The Exchange operated approximately 125 Hallmark stores on 71 installations. Store conversions to American Greetings have already begun in the continental United States with overseas locations slated for June. The transition is estimated to be complete by the end of July.




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