Local

October 4, 2013

Sierra Vista marketing campaign gets ‘Savvy’

From left, Tina Moore Sierra Vista public information officer, Terry Bishirjian, 3CMA president, Barry Midgorden, Sierra Vista graphic designer, Dick Lillquist, 3CMA executive director.

SIERRA VISTA, Ariz. – The City of Sierra Vista won two prestigious awards for its community outreach marketing campaign, “1&1 Weekly Refuse and Recycling” and Vista 411, a bi-monthly city-wide newsletter. The awards were presented at the annual national conference for City-County Communications and Marketing Association, or 3CMA, in Scottsdale, Ariz., on Sept. 5.

The “1&1 Weekly Refuse and Recycling” campaign won the top award, a Savvy, in the category of Marketing and Tools – Government Service Delivery/Community Issues competing against larger cities with populations up to 150,000. The comprehensive marketing efforts included direct mailers; newspaper, radio, and television advertisements; educational neighborhood meetings; Vista 411 editorials; and City website and social media postings.

The judges commented that the campaign was a “great comprehensive marketing program…it made the message of a new and improved program easy to understand and therefore easy to participate in.”

Vista 411, the City’s bi-monthly newsletter, won the Award of Excellence in the Printed Publication – External Publication for cities populations up 83,000.

“The newsletter is not only cost effective, but done well with an in-house design team,” the judges commented. The judges also loved the balance of color, use of photos, event calendar, and incredible story telling.

“We’re very proud and honored to have received two awards,” said Judy Hector, Sierra Vista marketing and public affairs manager. “Both awards are a testimony to City staff’s dedication to providing up-to-date information and improving dialogue with residents.”

3CMA is a national organization for local governments dedicated to supporting new and better ways of communicating with residents. Its annual awards are presented in 12 categories with 43 subcategories. Entries are judged on innovation, creativity, and strategic alignment with project goals. The Savvy Award is the most prestigious of the awards followed by Silver Circle and Award of Excellence in each subcategory.

More information about the Savvy Awards and judges comments can be found on the 3CMA website at www.3cma.org.




All of this week's top headlines to your email every Friday.


 
 

 
Stephanie Caffall 
Staff Writer

Soldiers awarded at Tax Center closing ceremony

Stephanie CaffallStaff Writer At right, Col. Thomas A. Boone, garrison commander, presents Sgt. 1st Class David Talamantes, noncommissioned officer in charge of the Tax Center, the Army Achievement Medal award at the Tax Center...
 
 
Natalie Lakosil
Staff Writer

304th MI Battalion participates in National Denim Day

Natalie LakosilStaff Writer More than 1,000 Soldiers and Cadre participated in the 304th Military Intelligence Battalion Denim Day. They were asked to wear jeans and red or white shirts in support of the event. Denim Day was st...
 
 

Army Community Service

Join Friday parent, child play group Join us Fridays from 10 to 11:30 a.m. at Murr Community Center for a weekly parent/child play group offered by the Army Community Service New Parent Support Program. The program focuses on increasing parent/child interaction during a 90-minute group, facilitated by Tandie Myles, a licensed clinical social worker specializing...
 

 
Natalie Lakosil

Astronaut Mark Kelly Skypes students at CSMS

Natalie Lakosil Caleb Larson, 12, asks Capt. Mark Kelly what the most important thing he had to do to prepare for the twin study mission while skyping Kelly with his classmates on Monday. The sixth grade students at Colonel Smi...
 
 
Rodulfo_4.23

CSMS hosts STEAM Night with experiments, art

MacKenzie Rodulfo, first-grader at Colonel Johnston Elementary School, looks at her class’ recycled product art exhibit. Rodulfo made her own paper purse to carry pencils for STEAM night.   Colonel Smith Middle School pa...
 
 
IMG_3339

Fort bids farewell to Morse Code training on National Morse Code Day

Air Corps photo At center, Capt. Roy F. Morse, Air Corps, is teaching the Negro Air Corps cadets at the basic and advance flying school in Tuskegee, Alabama, how to send and receive code in 1942.   It’s the beginning of ...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin