Local

October 4, 2013

Sierra Vista marketing campaign gets ‘Savvy’

From left, Tina Moore Sierra Vista public information officer, Terry Bishirjian, 3CMA president, Barry Midgorden, Sierra Vista graphic designer, Dick Lillquist, 3CMA executive director.

SIERRA VISTA, Ariz. – The City of Sierra Vista won two prestigious awards for its community outreach marketing campaign, “1&1 Weekly Refuse and Recycling” and Vista 411, a bi-monthly city-wide newsletter. The awards were presented at the annual national conference for City-County Communications and Marketing Association, or 3CMA, in Scottsdale, Ariz., on Sept. 5.

The “1&1 Weekly Refuse and Recycling” campaign won the top award, a Savvy, in the category of Marketing and Tools – Government Service Delivery/Community Issues competing against larger cities with populations up to 150,000. The comprehensive marketing efforts included direct mailers; newspaper, radio, and television advertisements; educational neighborhood meetings; Vista 411 editorials; and City website and social media postings.

The judges commented that the campaign was a “great comprehensive marketing program…it made the message of a new and improved program easy to understand and therefore easy to participate in.”

Vista 411, the City’s bi-monthly newsletter, won the Award of Excellence in the Printed Publication – External Publication for cities populations up 83,000.

“The newsletter is not only cost effective, but done well with an in-house design team,” the judges commented. The judges also loved the balance of color, use of photos, event calendar, and incredible story telling.

“We’re very proud and honored to have received two awards,” said Judy Hector, Sierra Vista marketing and public affairs manager. “Both awards are a testimony to City staff’s dedication to providing up-to-date information and improving dialogue with residents.”

3CMA is a national organization for local governments dedicated to supporting new and better ways of communicating with residents. Its annual awards are presented in 12 categories with 43 subcategories. Entries are judged on innovation, creativity, and strategic alignment with project goals. The Savvy Award is the most prestigious of the awards followed by Silver Circle and Award of Excellence in each subcategory.

More information about the Savvy Awards and judges comments can be found on the 3CMA website at www.3cma.org.




All of this week's top headlines to your email every Friday.


 
 

 

Glass recycling now available in Sierra Vista

SIERRA VISTA – Clean glass bottles and jars can be dropped off for recycling at the new Sierra Vista Glass Recycling Depot as part of the city’s trial glass recycling project. The Glass Recycling Depot, located in the parking lot of the Pedro Castro Government Maintenance Center, is a glass collection point that is separate...
 
 
Maranda Flynn

FH Community Spouses’ Club accepting new members, shares plans for coming year

Maranda Flynn Fort Huachuca Community Spouses’ Club board members, Katrina LaDue and Lesley Hocker, (left foreground and background), assist new club members, Dana Edwards and Sandi Weishaupt, (right foreground and background...
 
 

Army and Air Force Exchange Service sets Labor Day holiday hours

Launderette Always Open   Main Exchange Monday: 10 a.m. – 6 p.m.   Furniture/Outdoor Living Monday: 10 a.m. – 5 p.m.   Main Store Barbershop, Flower Shop, General Nutrition Center, Mobile Center, Optical Shop, Papito’s Puros, L&A Southern Style BBQ Monday: 10 a.m. – 4 p.m.   Admin Office, Main Store Beauty Shop, The Spa,...
 

 

Chalk Talk

General Myer Elementary School Lorraine Draeger’s 4th grade class has already begun to learn about tools, skills and methods scientists use. They will be doing an experiment on which paper towel is the most absorbent. They will be following the proper steps to conducting an experiment. In social studies, the curriculum is all about Arizona’s...
 
 

New 35Q course offered at Fort Huachuca NCOA

The new Cryptologic Network Warfare Analyst Advanced Leader Course, ALC, resumed its second cycle of classes this month at the Noncommissioned Officer Academy, NCOA. The 288-hour, small group-led ALC prepares noncommissioned officers to assume supervisory roles in cyber analysis and operation elements. Upon completion, Soldiers should be able to apply critical thinking while supervising and...
 
 
UoA5_20140815_Flynn

U of A Wildcats football team visits fort, meets Soldiers, leaders

Head coach of the University of Arizona football team, Rich Rodriguez and the U.S. Army Intelligence Center of Excellence and Fort Huachuca’s Commanding General, Maj. Gen. Robert Ashley, take time to catch up with each other ...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin