Local

October 4, 2013

Sierra Vista marketing campaign gets ‘Savvy’

From left, Tina Moore Sierra Vista public information officer, Terry Bishirjian, 3CMA president, Barry Midgorden, Sierra Vista graphic designer, Dick Lillquist, 3CMA executive director.

SIERRA VISTA, Ariz. – The City of Sierra Vista won two prestigious awards for its community outreach marketing campaign, “1&1 Weekly Refuse and Recycling” and Vista 411, a bi-monthly city-wide newsletter. The awards were presented at the annual national conference for City-County Communications and Marketing Association, or 3CMA, in Scottsdale, Ariz., on Sept. 5.

The “1&1 Weekly Refuse and Recycling” campaign won the top award, a Savvy, in the category of Marketing and Tools – Government Service Delivery/Community Issues competing against larger cities with populations up to 150,000. The comprehensive marketing efforts included direct mailers; newspaper, radio, and television advertisements; educational neighborhood meetings; Vista 411 editorials; and City website and social media postings.

The judges commented that the campaign was a “great comprehensive marketing program…it made the message of a new and improved program easy to understand and therefore easy to participate in.”

Vista 411, the City’s bi-monthly newsletter, won the Award of Excellence in the Printed Publication – External Publication for cities populations up 83,000.

“The newsletter is not only cost effective, but done well with an in-house design team,” the judges commented. The judges also loved the balance of color, use of photos, event calendar, and incredible story telling.

“We’re very proud and honored to have received two awards,” said Judy Hector, Sierra Vista marketing and public affairs manager. “Both awards are a testimony to City staff’s dedication to providing up-to-date information and improving dialogue with residents.”

3CMA is a national organization for local governments dedicated to supporting new and better ways of communicating with residents. Its annual awards are presented in 12 categories with 43 subcategories. Entries are judged on innovation, creativity, and strategic alignment with project goals. The Savvy Award is the most prestigious of the awards followed by Silver Circle and Award of Excellence in each subcategory.

More information about the Savvy Awards and judges comments can be found on the 3CMA website at www.3cma.org.




All of this week's top headlines to your email every Friday.


 
 

 
Flooding1_20140918_S.Vasey

Water, water everywhere

Photos by Scott Vasey The remnants of Hurricane Odile brought significant rainfall to Fort Huachuca last week as shown in photos of Huachuca Creek Sept. 18. The storm made landfall as the strongest storm on record to hit Mexico...
 
 

Retiree Council shares news, notes

Space-A travel saves flexible travelers money Space Available travel is a service offered by the Department of Defense which provides unused seats on military flights to current and retired service members and their Families looking to travel at little to no cost. However, Families of reservists, including Gray Area Soldiers, are prevented from flying Space-A...
 
 
TownHall3_0923_Hidalgo-1

Town Hall held to recognize USAG members

Fort Huachuca Garrison Commander Col. Tony Boone, second from right, presents an award to John Tackitt, Department of the Army policeman, at the Town Hall in Cochise Theater on Fort Huachuca Sept. 23. Tackitt and Me’Shawn Mic...
 

 

Combined Federal Campaign now underway on FH

The annual Combined Federal Campaign, CFC, is currently underway and ends Dec. 1. The CFC is the world’s largest and most successful annual workplace charity campaign with more than 200 CFC campaigns throughout the country to help raise millions of dollars each year, officials say. This year’s theme is “We Make it Possible.” Donations made...
 
 

Army Reserve training brigade moves to Fort Huachuca

Headquarters, 1st Brigade (Military Intelligence) 100th Training Division (Operational Support) will possibly relocate from Providence, Rhode Island, to Fort Huachuca pending approval from the Department of the Army. If approved, this action will transfer 72 positions here. Fifty-eight of those positions will be part-time reservists who will only be here one weekend a month for...
 
 
Photo1

Buena HS JROTC holds ceremony, retires flags

From left, C/Cpl. Jacob Sieler, 16, Sam Sieler, 8, and C/Cpl. Bryce Devoss, 17, render salutes during the Junior Reserve Officer Training Corps’ Fourth Annual Flag Retirement Ceremony, Sept. 11 at Buena High School. The event...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin