Events

June 20, 2014

Commissaries, exchanges, FMWR partner for Your Healthy Lifestyle Festival

Defense Commissary Agency

The Defense Commissary Agency has launched the Healthy Lifestyle Festival June 6 through July 6 at 236 installations worldwide, including Fort Huachuca.

This inaugural event will allow patrons to see discounted prices on produce at commissary farmers markets, savings on workout equipment at exchanges and fitness events hosted by installation morale, welfare and recreation activities. Fort Huachuca will celebrate its Healthy Lifestyle Festival July 1 – 3.

With the theme “Shop Healthy! Eat Healthy! Be Healthy!” the festival reinforces the health and wellness goals of the military community, said DeCA Director and CEO Joseph Jeu.

“We all have a vested interest in helping service members and their Families improve their health and wellness,” Jeu said. “Together, the synergy of military resale makes the installation the number-one destination for collaborative events such as the Your Healthy Lifestyle Festival.”

The festival combines commissary farmers markets, exchange sidewalk sales, FMWR fitness events, demos, music, free nutritious food samples, prize giveaways, discount coupon offers, health and wellness information and children’s programs.

It’s no coincidence that health and wellness is a dominant theme, especially as the Department of Defense continues to roll out its Healthy Base Initiative. HBI is a project of DoD’s Operation Live Well, an initiative to boost the nutrition and fitness of service members, retirees, their Families and military Civilians.

“There’s a special ‘take care of our own’ mentality about military communities, and this festival embodies the best of that philosophy,” said DeCA Sales Director Randy Chandler. “Whenever commissaries, exchanges, FMWR services and our industry partners collaborate like this, our customers benefit the most.”

For DeCA, the Lifestyle Festival also gives the commissary agency an opportunity to showcase its worldwide farmers market program, an event that has offered fruits and vegetables for the past three years, Chandler said.

“Our commissary associates and industry partners work hard to offer quality, healthy fruits and vegetables,” Chandler said. “The creativity, imagination and excitement of the farmers markets, combined with the exchange sales and the FMWR fitness events, will make this festival something our military customers cannot afford to miss.”

An overall schedule listing installations and dates can be found on the DeCA website at http://www.commissaries.com/healthy-lifestyle-festival.cfm.

“We’re partnering with the Exchange and FMWR to bring you discounted prices at our farmers market, savings on workout equipment from the Exchange, and fitness events hosted by FMWR,” according to the Fort Huachuca Commissary’s website, http://www.commissaries.com/stores/html/store.cfm?dodaac=HQCKLC&page=news.

Some of the events planned include an indoor farmers market and indoor sidewalk sale during regular commissary hours, July 1 – 3. Summer seasonal produce, to include melons, watermelon and corn will be offered at special prices, according to Robert Oates, Fort Huachuca Commissary store administrator.

“We are going to try and bring in a dunk tank and offer some outdoor activities,” Oates said, “but the majority of the activities will be indoors. The possibility of monsoon weather doesn’t make it feasible for customers to be outdoors.”

Oates said there will be healthful food tastings and live music by Gordy Coolman, who will play a variety of genres.

“Since our event is around payday, we are also going to support our customers with picnic goods,” Oates added.

At the Fort Huachuca Main Exchange, there will be sales on healthy-for-you products, barbecue grills, athletic clothing, exercise equipment, bikes and athletic shoes during regular Exchange hours. There will also be a Soda Stream demo and sale.




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