Air Force

October 26, 2012

Air Force adopts mascot in war against waste campaign

The Air Force has a new mascot to help its recycling awareness campaign and fight against solid waste.

CHUCK-IT, the recycling mascot, targets children ages 5 to12 and is the latest addition to the “Win the War Against Waste” tool kit — an outreach campaign developed to support the Air Force’s worldwide environmental objectives for solid waste management.

The Air Force Civil Engineer Center recently developed animated CHUCK-IT public service announcements, posters and a sticker — all available for Air Force installations to download and use locally.

The CHUCK-IT mascot targets children but has appeal for those of all ages, said Nancy Carper, AFCEC’s integrated solid waste management specialist.

“Children often get stuck taking out the trash and recycling, so CHUCK-IT brings some fun to this not-so-fun chore,” she said.
The tool kit provides Air Force installations with outreach materials to help keep their campaigns fresh as they move toward achieving higher levels of waste diversion, Carper said.

In addition to the CHUCK-IT materials, the kit also includes the Air Force’s full color recycling logo, magnet designs, banner designs, poster designs, newspaper articles and other video public service announcements.
http://www.af.mil/news/story.asp?id=123322591




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