Local

October 26, 2012

Base exchange opens doors to local vendors

While the economy may have forced some retailers to scale back on merchandise or services, the Army & Air Force Exchange Service is actively seeking the assistance of local businesses to increase the product selection troops and their families find at their exchange.

“Some shoppers drive up to 40 miles or more to come to the Luke Air Force Base Exchange,” said Pete Alaniz, Exchange general manager. “The addition of local, small, minority, women- and veteran-owned businesses can help provide diversity, value and innovation to further enhance their shopping experience.”

Partner businesses, called concessions, operate in exchange-provided space, primarily in the retail mall area. Benefits include contracts based on a percentage of revenue, a variety of space and merchandising setups and the convenience of being located with the anchor retail store and food outlets. The exchange will also assist in marketing and promoting partner businesses to help maximize awareness on and around Luke.

“Despite the economic conditions we’ve experienced recently, exchange shoppers have continued to demonstrate a strong demand for new and unique merchandise,” Alaniz said. “Partnering with the exchange provides local businesses exposure to a great deal of foot traffic as well as the opportunity to serve military families.”

For more information on how to partner with the exchange as a concessionaire, log on to www.shopmyexchange.com/DoingBusiness/index.htm or email Ivy Garcia-Romero, exchange service business manager at garciaromeroi@aafes.com.

 




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