Commentary

August 23, 2013

What’s in a name? Power, pride, identity

Maj. MELINDA SANTOS
56th Maintenance Group
“What’s in a name? That which we call a rose
By any other name would smell as sweet;”

Was Shakespeare mistaken when he wrote the above words for Juliet to speak?

Studies have shown there is preference in a name. Attractive or popular names affect our attitudes and expectations about their owners. It may also lead to high self-esteem and high self-esteem yields achievement motivation.

People can be partial to their alma mater, quickly identifying themselves as a Texas A&M University Aggie, University of Florida Gator, Louisiana State University Tiger or a University of Oklahoma Sooner. No matter which school you support, the name is more than a name. It represents what someone endured to get their degree. It represents a hometown, and for some, it may represent a dream of things to come. A name is powerful.

Now, what does any of this have to do with the military? Having a sense of ownership of your organization and the name under which you fall can determine how you perceive your unit and affect your experience. What is your organization’s war cry? Those who stand firm behind the name of their organization are more likely to make a more cohesive unit.

A good example is the 56th Civil Engineer Squadron. If you have been to a promotion ceremony, it is likely you have heard them yell, “What is your profession?” While the response is simply “Engineering,” the power with which it is said speaks for itself. It is no wonder why they have won many warrior cry competitions.

An organization’s name, or warrior cry, can quickly communicate so much to so many. Moreover, it may communicate underlying paradigms to everyone in the organization. It builds an identity for your organization which may foster improved esprit de corps. Creating or improving your organization’s identity may increase organizational integrity and act as a quick reminder of what the mission and focus is for your unit. It can show accomplishment or help set a goal to achieve. Getting as many people involved in the process ensures it is more than just a platitude yelled at a promotion ceremony or graduation.

The next time you are at a wing event, listen to the war cries. Does it accurately depict the organization? Does it rally support? Creating a collective identity leads a person to make a statement such as “I am a Duck” (309th Fighter Squadron or Aircraft Maintenance Unit), “I am AMMO,” or “I am Weapons.” It brings about a sense of pride in an organization. Have you helped build the identity of your unit?

While Juliet pleas that the names of things do not matter, only what things are, I contend a name, or rather a well-crafted warrior cry, can empower and unite. In the end a name, an identity, can make a difference.




All of this week's top headlines to your email every Friday.


 
 

 
Senior Airman Grace Lee

2015 NFL Pro Bowl players practice at Luke

Senior Airman Grace Lee Aqib Talib, Denver Broncos cornerback, assigned to Team Carter, signs footballs for fans at Luke. NFL Pro Bowl players came to the Luke Air Force Base football field Jan. 21 to practice and sign autograp...
 
 

Let’s be an all-volunteer force

Well, we made it through the holiday season. Hopefully we have all reset and are ready to rock and roll this year. By now we should be well into fulfilling the New Year’s resolutions that we set in place to improve ourselves. I’m sure you are hitting the gym more or maybe just starting to....
 
 

Stay out of rain; see bigger picture

Supervisors, you build and lead teams to the best of your abilities. You hold an umbrella of protection over your people, but what do you do when one of your members runs into the rain via a bad decision? Do you take your protective umbrella from other members to go cover your solo member? Or...
 

 
Senior Airman
GRACE LEE

Luke 1 takes last Viper ride

Senior AirmanGRACE LEE Brig. Gen. Scott Pleus, 56th Fighter Wing commander, returns from his last flight in an F-16 Fighting Falcon Jan. 23 at Luke Air Force Base. Pleus’ last flight symbolizes Luke stepping forward with a ne...
 
 

News Briefs January 30, 2015

VH1 concert VH1 and sponsors supporting the event are hosting a Super Bowl Blitz concert featuring Fall Out Boy and Charli XCX at 5 p.m. today in Hangar 999 as a “Thank you” to those who serve in the U.S. military. Members of the Luke community are invited and the concert is free. Service members...
 
 
Senior Airman 
DEVANTE WILLIAMS

61st AMU assigns first F-35 dedicated crew chiefs

Senior AirmanDEVANTE WILLIAMS Members of the 61st Aircraft Maintenance Unit dedicated crew chiefs prepare to recite the Mechanic’s Creed during the recognition ceremony Jan. 23 in Hanger 431 at Luke Air Force Base. Seventeen ...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin