DoD

June 15, 2012

Resale program provides important benefits, officials say

by Amaani Lyle
American Forces Press Service

WASHINGTON, D.C. — Despite the prospect of major defense cuts early next year, the Defense Department remains committed to resale programs that provide valuable benefits to uniformed members and employment for family members and veterans, a senior department official told the House Armed Services Committee.

Robert L. Gordon, deputy assistant secretary of defense for military community and family policy, joined other officials in giving testimony before the committee to underscore the importance of the military resale program.

“On my visits to military communities, I hear of the tremendous appreciation for, and in some cases, the need for commissaries and exchanges,” Gordon said. “Often, they are (the only) source of high-quality American made products — but equally important, they are the lifeblood to many of our installation support programs.”

Programs such as the Army and Air Force Exchange Service, the Navy Exchange Service Command, Semper Fit Exchange Service and the Defense Commissary Agency are not only a significant source of employment for military family members, but they bring quality-of-life enhancements to service members around the globe, Gordon and other witnesses explained.

“A strong exchange benefit is one of the cornerstones of the military way of life,” said Air Force Brig. Gen. Francis L. Hendricks, AAFES commander. “It enhances recruitment and retention, thereby aiding in the readiness of the armed forces.”

Hendricks recalled AAFES’ rapid growth in theater since the spring of 2003, when U.S. ground forces fought their way up the Euphrates and Tigris rivers. “Our first store in Iraq operated out of the back of a Toyota Landcruiser,” Hendricks said. “As troops advanced northward, so did our store.”

During the next eight years, AAFES established 95 sites throughout the theater, and more than 4,000 of its employees volunteered to operate retail stores and food activities in support of the troops. “We brought them familiar products and services and the food they craved,” Hendricks said. “In that moment, at that place, we brought a little piece of home to them.”

Humanitarian aid to military members and surrounding communities is but another virtue of the resale program, according to Thomas Gordy, Armed Forces Marketing Council president. When the earthquake and tsunami struck Japan in March 2011, military resale systems worked with industry partners and the services to ensure military families stationed in the devastated region had access to food, water, milk and other essential items.

“The resale stores in Japan remained stocked, while the stores outside the gate were empty,” Gordy said. “Not only did the system support our military families, but (supported) the recovery effort with essential supplies, providing the United States with another element of humanitarian support to our friends in Japan.”

Wherever in the world uniformed members and their families rely on commissaries and exchanges, the resale program’s budget-conscious prices can offer consumers significant savings advantages, said retired Rear Adm. Robert J. Bianchi, Navy Exchange Service Command chief executive officer. “Our 2011 annual market basket survey results show that customers save an average of 23 percent below commercial retail prices not including sales tax, generating over $500 million in non-pay compensation,” Bianchi said.




All of this week's top headlines to your email every Friday.


 
 

 

BASH: Protecting our aircraft, Airmen

U.S. Air Force photo/2nd Lt. Bari Wald David Briseño, wildlife biologist with the United States Department of Agriculture and head of Marchs’ Bird/Anti-Aircraft Strike Hazard (BASH) program, prepares to fire a 12-gauge ‘shell cracker’ into the air with his shotgun. Firing ‘shell crackers’ is one of many pyrotechnic methods used in the BASH program to...
 
 

452 AMW lineage began in World War II England

(With the this year’s military ball theme, “A Legacy for the future: 452nd Bombardment Group,” and the ball only 11 weeks away, it seems appropriate to re-print an 11-part series tracing its lineage. The series was first run in the Beacon in 2007. Take this journey with us.) The 452nd Air Mobility Wing started as...
 
 

Official says: Tobacco use harms military readiness

WASHINGTON (AFNS) — Because tobacco use is harmful to military readiness, the Defense Department has an added responsibility to curb its use, the assistant secretary of defense for health affairs said today, noting that service members are more likely to use tobacco products than civilians. Tobacco use can lead to excess oral cavity disease and...
 

 
Photo courtesy of AFN
MC2(SW/AW)

AFN does Comic-Con, brings home the goods

Photo courtesy of AFNMC2(SW/AW) Stephen Hale interviews Adelaide Kane, who plays Mary, Queen of Scots, in the dramatic TV series Reign at the 2014 ComicCon International in San Diego, California. The American Forces Network is ...
 
 

Social media guidance on political campaigns, elections

Reservists on active duty for 30 or more days may generally express their personal views on public issues or political candidates via social media platforms, such as Facebook, Twitter or personal blogs, much the same as they would be permitted to write a letter to the editor of a newspaper. If a social media site/post...
 
 

Go After the OC!M

“If the only reason you’re avoiding taking on a challenge is because the idea scares you, then that’s the reason to take it on.” That line comes from Steve Farber’s The Radical Leap, a great little book on leadership that follows the journey of a man who stands at the edge of his future but...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin