Veterans

November 30, 2012

VA Releases New PSA targeting women Veterans

WASHINGTON – The Department of Veterans Affairs has developed a new public service announcement (PSA) to let women Veterans know they’ve come to “The Right Place” when seeking VA health care.

“We want to send a very clear message to women Veterans that VA is here to meet your health care needs,” said Secretary of Veterans Affairs Eric K. Shinseki. “It is important that women Veterans receive the high-quality health care and benefits they have earned through their service.”

The number of women using VA health care has doubled in the past decade and that number is expected to double again soon. The 30-second video PSA, produced by VA’s Women’s Health Services office, addresses key themes defined by Secretary Shinseki.

Key messages in the PSA include: assuring women Veterans that VA is ready to serve them; encouraging viewers to rethink assumptions that all Veterans are male; and reminding Americans that women Veterans are coming home, separating from service, or returning to Guard or Reserve status.

The PSA was developed for nationwide release along with a new employee awareness video created as part of VA’s ongoing efforts to change its culture to be more understanding and accommodating of women Veterans. It also promotes the recognition of women Veterans around Veterans Day, honoring their service to our country.

“Not all women who served their country identify as Veterans and many women Veterans are unaware that VA offers high quality women’s health care,” said Dr. Robert Petzel, Undersecretary for Health, Veterans Health Administration. “One of the most important aspects of our efforts to serve women Veterans is to make sure each one of them knows we’re here.”

Women serve in every branch of the military, representing 15 percent of today’s active duty military and nearly 18 percent of National Guard and Reserve forces. By 2020, VA estimates women Veterans will constitute 10 percent of the Veteran population.

VA is disseminating its culture-of-change message to employees and Veterans through a multi-faceted campaign, which includes a toolkit for outreach to women Veterans. To access additional campaign materials, visit www.womenshealth.va.gov/culture_change.asp. To access the toolkit, visit www.womenshealth.va.gov/toolkits.asp.

The PSA is available for viewing on YouTube: http://www.youtube.com/watch?v=x5FGlZ2uYiU and www.womenshealth.va.gov. Broadcast organizations interested in obtaining a broadcast-quality version of the PSA can download it by accessing the following link: https://downloads.va.gov/files/VA_OPIA/VDPDVAPSA/, then right clicking on “VDPDVAPSA5H.mov” and selecting “save target as.”

Visit www.va.gov/womenvet and www.womenshealth.va.gov to learn more about VA programs and services for women Veterans.

 




All of this week's top headlines to your email every Friday.


 
 

 
Courtesy photograph

Nellis Airman garners 2013 Sijan Award

Courtesy photograph Senior Master Sgt. David DeLoney, 820th RED HORSE readiness and emergency management superintendent, poses for a photo at an undisclosed location. DeLoney earned the 2013 U.S. Air Force Lance P. Sijan Leader...
 
 

April is Child Abuse Prevention Month

NELLIS AIR FORCE BASE, Nev. — Why do I care? I worked for years in Florida in Child Protective Services. I obtained my Master of Social Work in 1996, and I have been a licensed clinical social worker since 2001. I saw children with marks and bruises after they had been beaten with objects. I saw...
 
 

Navy leadership visits Las Vegas Navy Reserves

NELLIS AIR FORCE BASE, Nev. — The Las Vegas Navy Operational Support Center was honored to have Rear Adm. Bryan P. Cutchen, commander of the U.S. Naval Reserve Forces Command, as its special guest speaker during a recently conducted drill weekend. The distinguished guest was a beacon of inspiration for the 250 plus Navy reservists who...
 

 

Pulse on AF force management

WASHINGTON — New eligibility criteria, application deadlines and status updates are all featured in this force management update, an ongoing effort to bring Airmen the latest, most accurate information concerning the complex and dynamic force management programs. Additional TERA, VSP windows The Air Force will open two new fiscal year 2014 temporary early retirement authority...
 
 

AF opens additional TERA, VSP windows

JOINT BASE SAN ANTONIO-RANDOLPH, Texas — The Air Force will open two new fiscal year 2014 force management temporary early retirement authority application windows, and a new voluntary separation pay application window, Air Force Personnel Center officials said April 14. Commonly referred to as the 15-year retirement, TERA eligibility will be based on the updated...
 
 
U.S. Air Force photo by Airman 1st Class Timothy Young

Military children receive support during hardships

U.S. Air Force photo by Airman 1st Class Timothy Young Tech. Sgt. Mike Hodges, 99th Medical Operations Squadron respiratory therapy technician, holds a horse while Anders Steinhiser, Lomie G. Heard Elementary School 1st grade s...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin