DoD

August 2, 2013

Military Exchanges remove 891 magazines from stores

AAFES-2011-logoAAFES-2011-logo

The Army and Air Force Exchange Service is permanently removing 891 magazines from its stock, an assortment that includes The Saturday Evening Post, SpongeBob Comics, the Home Buyers Guide, Playboy and many others.

AAFES officials said they want to reduce space for the magazine product category in exchange stores by 33 percent beginning July 31. The additional exchange floor and shelf space will be given to products and services such as electronics, whose demand is increasing, officials said.

“According to the Audit Bureau of Circulations, digital magazines continue to expand their presence in the industry,” Army Lt. Col. Antwan C. Williams, AAFES public affairs chief, said in a statement. “Like their civilian counterparts, exchange shoppers’ increased reliance on digital devices to access content virtually has resulted in a sustained decrease in demand for printed magazines.”

Consistent with its mission to provide quality merchandise and services to its customers at competitively low prices and to generate earnings which provide a dividend to support morale, welfare and recreation programs, Williams said, AAFES is adjusting its stock assortment to align offerings with industry counterparts.

Retailers have seen a sustained decrease in demand for printed magazines, and sales of all magazines at exchange facilities fell 18.3 percent from 2011 to 2012, AAFES officials said.

Among the 891 magazines that AAFES exchanges no longer will sell are some adult titles, including Playboy, Penthouse, American Curves and Tattoo. Along with other magazine sales, sales of adult sophisticate titles at AAFES stores have declined 86 percent since 1998.

“The decision to no longer stock the material is a business decision driven by the time, money and energy required to facilitate buying habits, combined with decreasing demand,” Williams said.

“Magazine sales are on a sustained downward trajectory due to the proliferation of digital delivery,” he added, “and the exchange, as a government entity, is operating in a fiscally constrained environment that requires it to shrink expenses while growing sales and earnings.”




All of this week's top headlines to your email every Friday.


 
 

 
square

Luke Lightning strikes at Nellis

U.S. Air Force photo by Senior Airman Thomas Spangler An F-35A Lightning II assigned to the 61st Fighter Squadron, Luke Air Force Base, Ariz., taxis to the runway for a training exercise at Nellis AFB, Nev., April 15. Maintaine...
 
 

CSAF discusses Air Force’s need to reset

WASHINGTON — The Air Force Association hosted its monthly Air Force breakfast with Air Force Chief of Staff Gen. Mark A. Welsh III in Arlington, Virginia April 2. During his speech, Welsh addressed many topics and issues in today’s Air Force, including hitting the “reset button.” “For the last couple of years what we have...
 
 

Ten seconds later, that picture still exists

RAMSTEIN AIR BASE, Germany — There is a conversation many teenagers have had with their parents or friends, me included. “Hey, don’t worry! It’ll be fine; all of the pictures I send disappear after 10 seconds. That’s how Snapchat works.” While many teenagers only share their silly, cross-eyed, quadruple-chinned faces with friends, there are a...
 

 

Becoming stronger through failure

ELLSWORTH AIR FORCE BASE, S.D. — Failing the Air Force physical training test was my greatest fear since joining the military. It is embarrassing to admit recently that fear came to fruition, but what I have learned through that failure has become one of my greatest strengths. After failing, I definitely felt like a weak...
 
 

‘Eye’ see you

U.S. Air Force photo by Airman 1st Class Mikaley Towle Lisa Winkelman, 99th Aerospace Medicine Squadron optometry technician, simulates taking a vision test at the Optometry Clinic on Nellis Air Force Base, Nev., April 15. Getting an eye exam is important to ensure eye vision and pressure is good and in the normal range. For...
 
 

Nellis AFB goes green for Earth Day

NELLIS AIR FORCE BASE, Nev. — The first Earth Day occurred April 22, 1970, and was introduced by U.S. Senator Gaylord Nelson of Wisconsin. More than 20 million people and thousands of local schools and communities participated in the first Earth Day in the U.S. Across the Air Force today, installations are taking aggressive strides...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Directory powered by Business Directory Plugin