Space

November 28, 2012

NASA seeks public’s input on improving digital communications

As its digital-communications team prepares for the next redesign of NASA.gov, NASA is asking the public for thoughts on what the agency should be doing on its website.

NASA has set up a forum on Ideascale to allow users to submit, comment on and vote on ideas. Opened Nov. 19, the forum already has received 228 ideas from 970 users, who also have posted 269 comments and cast nearly 7,000 up-or-down votes.

“The digital universe has changed significantly since we overhauled www.NASA.gov in 2007,” said David Weaver, NASA’s associate administrator for the Office of Communications. “Our focus now is to better integrate our web and social media efforts, while continuing to improve the site’s overall look and feel and navigation capabilities. We welcome the public’s input on how best to do this.”

NASA is among a few government agencies making the most effective use of the Internet and social media to communicate directly with the public. The landing of the Curiosity rover on Mars in August was the biggest event in the history of the NASA website. There were more than 15 million visits to the site during the event, and the peak of 1.2 million simultaneous webcast streams for the landing was more than double the previous record.

On social media, NASA has 1.3 million Facebook likes, 3.1 million Twitter followers and more than 280,000 people in its circle on Google+. NASA’s challenge now is to ensure its social media audience knows it can find more information on the website, and make the web audience aware there is a broader conversation going on via social media.

Any new design features also need to recognize the public’s adoption of smart phones to access online content. Visits to the site via mobile devices have increased tenfold from 2011 to 2012 and now account for 10 percent of all site visits.

The NASA.gov discussion forum can be found at http://nasaweb.ideascale.com.

 




All of this week's top headlines to your email every Friday.


 
 

 

President proclaims Memorial Day as ‘Day of Prayer’

President Barack Obama May 22 saluted the service and sacrifices of America’s military members–past and present–and proclaimed Memorial Day, May 25, 2015, “as a day of prayer for permanent peace, and I designate the hour beginning in each locality at 11 a.m. of that day as a time during which people may unite in prayer....
 
 

Air Force leaders’ Memorial Day message

Secretary of the Air Force Deborah Lee James and Air Force Chief of Staff Gen. Mark A. Welsh III send the following Memorial Day message to the Airmen of the Air Force and their families: To the Airmen of the United States Air Force and their Families: On Memorial Day, Americans pause in solemn remembrance...
 
 

Headlines May 22, 2015

News: Second Marine killed in Hawaii Osprey crash identified - Marine Corps officials have identified the second Marine to die as a result of the May 17 MV-22B Osprey crash as Lance Cpl. Matthew J. Determan of Maricopa, Ariz.   Business: Israel defense exports plunge to seven-year low - Israeli defense sales last year plunged to their...
 

 

News Briefs May 22, 2015

Ukrainian officer hit with third charge in Russia A third charge has been filed against a Ukrainian military officer who has been behind bars in Moscow for nearly a year over the deaths of two Russian journalists in Ukraine. Nadezhda Savchenko, who worked as a spotter for Ukrainian troops fighting separatist rebels in eastern Ukraine,...
 
 
Army photograph by C. Todd Lopez

Smart-mortar will help Soldiers more effectively hit targets

Army photograph by C. Todd Lopez Nick Baldwin and Evan Young, researchers with the Armament Research Development and Engineering Center at Picatinny Arsenal, Pennsylvania, discuss the 120mm Guided Enhanced Fragmentation Mortar ...
 
 

Air Force assigns new chief scientist

The Air Force announced the service’s new chief scientist to serve as a science and technology adviser to the secretary of the Air Force and the chief of staff of the Air Force, May 21. Dr. Greg Zacharias will be the 35th chief scientist and is ready to “dive in” to his new role. “I...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>