Space

November 28, 2012

NASA seeks public’s input on improving digital communications

As its digital-communications team prepares for the next redesign of NASA.gov, NASA is asking the public for thoughts on what the agency should be doing on its website.

NASA has set up a forum on Ideascale to allow users to submit, comment on and vote on ideas. Opened Nov. 19, the forum already has received 228 ideas from 970 users, who also have posted 269 comments and cast nearly 7,000 up-or-down votes.

“The digital universe has changed significantly since we overhauled www.NASA.gov in 2007,” said David Weaver, NASA’s associate administrator for the Office of Communications. “Our focus now is to better integrate our web and social media efforts, while continuing to improve the site’s overall look and feel and navigation capabilities. We welcome the public’s input on how best to do this.”

NASA is among a few government agencies making the most effective use of the Internet and social media to communicate directly with the public. The landing of the Curiosity rover on Mars in August was the biggest event in the history of the NASA website. There were more than 15 million visits to the site during the event, and the peak of 1.2 million simultaneous webcast streams for the landing was more than double the previous record.

On social media, NASA has 1.3 million Facebook likes, 3.1 million Twitter followers and more than 280,000 people in its circle on Google+. NASA’s challenge now is to ensure its social media audience knows it can find more information on the website, and make the web audience aware there is a broader conversation going on via social media.

Any new design features also need to recognize the public’s adoption of smart phones to access online content. Visits to the site via mobile devices have increased tenfold from 2011 to 2012 and now account for 10 percent of all site visits.

The NASA.gov discussion forum can be found at http://nasaweb.ideascale.com.

 




All of this week's top headlines to your email every Friday.


 
 

 

Headlines January 23, 2015

News: Yemen chaos threatens U.S. counterterror efforts, including drone program - The White House’s strategy for fighting al-Qaeda in Yemen – repeatedly presented as a model by President Obama – was left in tatters Thursday by the resignation of the man who personally approved U.S. drone strikes in the country and the collapse of its central...
 
 

News Briefs January 23, 2015

NATO detects key Russian military equipment in east Ukraine NATO’s top commander in Europe says the alliance has detected the presence of key Russian military equipment in eastern Ukraine that, in the past, has accompanied large inflows of Russian troops. Gen. Philip Breedlove told a news conference Jan. 22 in Brussels that Russian electronic warfare...
 
 
Boeing photograph

Boeing Maritime Surveillance Aircraft ready for demonstration flights

Boeing photograph The Boeing Maritime Surveillance Aircraft program is ready for customer demonstration flights, having completed the baseline ground and flight testing of the aircraft mission systems. The Boeing Maritime Surve...
 

 
Air Force photograph by Jacqueline Cowan

F135 test demonstrates success of AEDC workshare initiative

Air Force photograph by Jacqueline Cowan Aerospace Testing Alliance Test Engineer Darren Carroll, pictured in front, assists as Pratt & Whitney Test Engineer Ronnie Thomas does a borescope inspection of the fan on the F135 ...
 
 
U.S. Air Force photo by Master Sgt. Kevin J. Gruenwald

40 years of Red Flag at Nellis

U.S. Air Force photo by Master Sgt. Kevin J. Gruenwald A flight of F-15 Eagles and F-16 Fighting Falcons Aggressors fly in formation over the Nevada Test and Training Ranges June 5, 2008. The proposal for Red Flag came in early...
 
 
Lockheed Martin photograph

Navy gears up to order production of 29 aircraft diagnostic systems

Lockheed Martin photograph Petty Officers Third Class Ira Schwartz assigned to Fleet Readiness Center Southeast at Naval Air Station Jacksonville, Fla., left, and Devin Riley from Fleet Readiness Center Mid-Atlantic at Naval Ai...
 




0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>