ATK announced that Nov. 1 it completed the acquisition of Bushnell Group Holdings, Inc. ñ a leading global designer, marketer and distributor of branded sports optics, outdoor accessories and performance eyewear.
The Bushnell portfolio includes high-quality, innovative and affordable products targeted to the outdoor and sport enthusiast.
“ATK is committed to expanding our product offerings, strengthening leadership positions in our core markets, maintaining a strong balance sheet and delivering long-term, profitable growth,” said Mark DeYoung, ATK president and CEO. “Completing the Bushnell acquisition, plus our first-quarter acquisition of Savage Sports Corporation, positions ATK with a comprehensive product offering of ammunition, sporting arms and accessories in our existing markets as well as creates an opportunity to expand into new and adjacent outdoor recreation markets.”
On Sept. 5, 2013, ATK announced it had entered into a definitive agreement to acquire Bushnell. Under the terms of the transaction, ATK paid $985 million in cash, subject to customary post-closing adjustments. Bushnell’s projected sales for calendar year 2013 are approximately $600 million. ATK expects the acquisition to result in fiscal year 2014 earnings per share dilution due to the stub period, transaction expenses and purchase accounting. ATK also expects the acquisition to be accretive to EPS in its first full year of operations (fiscal 2015), including impacts associated with transition expenses, and estimates fiscal 2016 EPS accretion of approximately $1. ATK financed the acquisition through borrowings including refinancing its existing secured debt with new $1.96 billion Senior Secured Credit Facilities and new $300 million Senior Unsecured Notes. ATK will provide information relating to Bushnell’s impact on fiscal 2014 financial results as part of its second quarter earnings press release and webcast on Nov. 7, 2013.
ATK will integrate Bushnell into its Sporting Group, under the direction of Senior Vice President and Group President Jay Tibbets. Fitting within ATK Sporting Group’s existing accessories business, Bushnell increases the company’s exposure to higher-growth hunting and outdoor lifestyle markets. With the addition of Bushnell, the Sporting Group will account for approximately 45 percent of total ATK revenue. Across the enterprise, commercial and international sales will account for approximately 50 percent of ATK total revenue.
“We are executing a focused integration strategy aimed at maximizing deal value, leveraging the strengths of our existing and new capabilities, optimizing common areas such as product development, sales, marketing and distribution, while minimizing the risk of operational and customer disruptions,” said DeYoung.
Bushnell has a track record of product development and innovation, with more than 10,000 customer accounts in more than 90 countries worldwide. The company provides a complementary portfolio of 19 outdoor brands in sports optics, outdoor accessories and performance eyewear, including the iconic Bushnell brand and other authentic, heritage names such as Primos, Bolle, Hoppe’s, Uncle Mike’s, Butler Creek and Serengeti. Founded in 1948, Bushnell is headquartered in Overland Park, Kansas, and employs approximately 1,100 skilled workers around the globe.
ATK’s Sporting Group is an established leader in sporting and law enforcement ammunition and shooting accessories. ATK’s ammunition brands include Federal Premium, CCI, Fusion, Speer, Estate Cartridge and Blazer. ATK’s accessories brands include BLACKHAWK!, Eagle, Alliant Powder, RCBS, Champion Target, Gunslick Pro, Outers, and Weaver Optics. In June 2013, ATK acquired Savage Sports Corporation, adding centerfire and rimfire rifles, shotguns and shooting range systems used for hunting and competitive and recreational shooting to its product offering.
Bushnell had been a portfolio company of MidOcean Partners.