JOINT BASE SAN ANTONIO-LACKLAND, Texas (AFNS) — The theme of the Air Force Services Activity’s summer bowling league will be based on AMC’s “The Walking Dead,” a popular TV series that revolves around life after a zombie apocalypse.
“We have created a fun, healthy and competitive activity for our Airmen that provides positive social interaction,” said Don Freund, the Air Force Bowling Program manager. “Bowling is a lifetime sport that has no barriers to participate.”
Organizers hope the hit TV series will draw large crowds this summer.
“In the bowling business, it’s all about increasing frequency visits,” Freund said. “So by partnering with ‘The Walking Dead,’ we’re able to drive more traffic to our facilities.”
The cost to participate is determined by the ball or pin the player selects and is based on the location, Freund said, adding that bowlers can join as individuals and the manager will find them a spot on a team.
This year, participants will receive a licensed Walking Dead bowling ball and/or pin. The league champions from the Category B (16 lanes or less) and Category C (17 lanes and more) bowling centers that sign up the most participants per lane will go on a cruise Feb. 3-6, 2017.
As an added bonus, a random drawing will be conducted of all installation bowling centers that participated in the Walker Stalker Summer League. The league champions from the winning installation will also join the cruise.
Last year, 29 installations and 656 bowlers participated in a UFC promotion exclusive to the armed forces, where bowlers received UFC-themed bowling balls. The league winners from Robins Air Force Base, Georgia, and Wright-Patterson AFB, Ohio, traveled to Las Vegas to watch Conor McGregor defeat Jose Aldo Dec. 12.
While the UFC promotion was successful, Freund said, “We’re trying to partner with the latest trends to generate more interest among our Airmen and their families.”