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Desert Lightning News Rates

Base newspaper for Davis-Monthan Air Force Base. Published on the first Friday of the month.

To view our 2022 Media Kit click here: 2022 Media Kit

To view our 2022 editorial calendar click here: 2022 Aerotech News Editorial Calendar

Readership:

Published the first Friday of every month, Distributed to military and contractor personnel on Davis-Monthan AFB, including all on-base offices. The Desert Lightning News is also delivered to high-traffic locations throughout Tucson.  Available online at www.davismonthanafbnews.com.

Print Edition: 11,000

Digital Edition – Facebook Subscribers: 5,302

Total: 16,302

Digital edition monthly average reach: 7,885

Digital edition annual average reach: 94,619

Mission: Provide attack airpower, expeditionary combat support, and medical forces ready for worldwide deployment to combatant commanders.

Produce highly-trained A-10C pilots to meet the Combat Air Forces, Air National Guard, and Air Force Reserve requirements.

Support 12th Air Force (AFSOUTH) operations, an Air National Guard air sovereignty mission, four combat operations groups, and the 309th Aerospace Maintenance and Regeneration Group.

Personnel:

• Total: Approximately 24,000
• Military: 6,794
• Contractor and  Civilian: 3,076
• Retired: 19,488
• Rotational exercise: 255
• Reserves: 747

Payroll: Approx. $596.9 million

Contracts: Approx. $199 million

Total Economic Impact in AZ: $1.51 billion

Major tenants: 943rd Rescue Group (AFRC), 162nd Fighter Wing, Arizona Air National Guard, 372nd Training Squadron, Detachment 11 (AETC), Air Force Office of Special Investigations, Customs and Border Protection, Defense Investigative Service, Naval  Inventory Control Point,  Radar Approach Control (FAA)

Major Units:  355th Fighter Wing, 12th Air Force (AFSOUTH), 358th Fighter Squadron, 41st Electronic Combat Squadron,  612th Air Communications Squadron, 79th Rescue Squadron, 612th Air and Space Operations Center, 563rd Maintenance Squadron,  43rd Electronic Combat Squadron,  25th Operational Weather Squadron, 943rd Maintenance Squadron, 42nd Electronic Combat Squadron, 755th Aircraft Maintenance Squadron, 48th Rescue Squadron, 357th Fighter Squadron, 305th Rescue Squadron, 55th Rescue Squadron, 755th Operations Support Squadron, 563rd Operations Support Squadron

Substantial interaction with other bases, and services: The 12th Air Forces (AFSOUTH) works closely with a multitude of other bases, not only in the U.S. but all over the world. They perform many humanitarian missions in South America.

Major facilities on base: Commissary, Base Exchange.

Zipcodes within the market area:

85707     85711     85716   85708     85712     85718
85709     85713     85719   85726     85710     85745
85730     85714     85732   85705

Download a copy of the Desert Lightning News 2021 rates.

Color Charges: (per insertion)

  • Spot Color: Please add $3.00 per column inch, per color
  • Process Color: Please add $9.00 per column inch

Pre-printed Flyer Insertion Rates:

  • Single Sheet (8.5x 11 inches) $40 per thousand
  • 4-8 tabloid pages $42 per thousand
  • 12-24 tabloid pages $46 per thousand
  • 28+ tabloid pages $52 per thousand

Max size is 10×13 inches. 2,000 minimum run, $85 min charge Shipping address: News West Publishing, 2435 Miracle Mile Bullhead City, AZ 86442. All inserts must be received by Mon., 3 pm, week of insertion

Mechanical Requirements:
Page size: 6 columns x 13 inches – Image area 10.25″ x 13″ tall
1 column: 1.5625″ 2 columns: 3.325″ 3 columns: 5.00″
4 columns: 6.75″ 5 columns: 8.50″ 6 columns: 10.25″

Electronic File Requirements:
Please submit files as a pdf, 300dpi as CMYK, no 4/c black

Advertising Space Reservation Deadline:
Monday at Noon for that Friday’s publication.

On-Line Advertising – www.davismonthanafbnews.com
Web ad pricing is per client, per site, per week. Web ads rotate among five clients.

Leaderboard (Top) 728 x 90 px $75
Square (Right Side) 250 x 250 px $60
Medium Rectangle (Bottom) 300 x 250 px $60
Newsletter Inline Ad (weekly) $20 per week

Inline Article (Top/Bottom) 728 x 90 px $150 per week
Ad will appear on all articles on the Desert Lightning News site. Ad must run a minimum of two weeks and will rotate among 5 advertisers.

All rates are net to the publisher

Updated 092122

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